Privacy Policy — Flannel and Wick

Effective date: March 3, 2026
Contact: hello@flannelandwick.com

This Privacy Policy explains how Flannel and Wick collects, uses, discloses, and protects personal information when you visit or make purchases from our website. By using our site or purchasing our products, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information you provide directly and information collected automatically when you use the site.

Information You Provide Directly

  • Contact & account details: name, email address, phone number, billing & shipping address

  • Payment details: processed securely through third-party providers (we do not store full card numbers)

  • Order details: items purchased, order history, billing and shipping instructions

  • Customer service communications: messages, returns requests, reviews, and support history

  • Marketing preferences: opt-ins, newsletter subscriptions, and related preferences

Information Collected Automatically

  • Usage data: IP address, device and browser type, pages viewed, referring/exit pages, timestamps

  • Cookies and tracking technologies (see Section 4)

  • General location data derived from IP address

2. How We Use Your Information

We use personal information to:

  • Process and fulfill orders (payments, shipping, confirmations)

  • Communicate about orders, products, support, and important updates

  • Improve and personalize our website and services

  • Send marketing communications if you opt in (you may unsubscribe anytime)

  • Detect and prevent fraud or security issues

  • Comply with legal and tax obligations

Where applicable (such as EU/EEA residents), processing is based on contract performance, consent, legitimate interest, or legal obligation.

3. Third-Party Sharing

We share personal data only as necessary with trusted service providers, including:

  • Payment processors

  • Shipping carriers and fulfillment partners

  • Email marketing providers

  • Analytics services

  • Professional advisors (legal, accounting) when required

We require these providers to protect your information and use it only for the intended service.

4. Cookies & Tracking Technologies

We use cookies to:

  • Enable essential website functionality

  • Analyze site traffic and performance

  • Support marketing and advertising efforts

You may manage cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may impact site functionality.

5. Data Retention

We retain personal data only as long as necessary for business and legal purposes:

  • Transaction and order data: generally up to 7 years for tax/accounting compliance

  • Marketing data: until you unsubscribe or request deletion

  • Analytics data: retained according to provider defaults and then anonymized

6. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access the personal data we hold about you

  • Correct inaccurate information

  • Request deletion of your personal data

  • Opt out of marketing communications

  • Withdraw consent where processing is based on consent

To exercise your rights, email hello@flannelandwick.com with “Privacy Request” in the subject line. We may request verification before fulfilling your request.

7. California Privacy Rights

California residents may have rights under CCPA/CPRA to:

  • Request disclosure of categories and specific pieces of personal information collected

  • Request deletion of personal information (subject to legal exceptions)

  • Opt out of the sale or sharing of personal information

Flannel and Wick does not knowingly sell personal information for monetary value. To submit a California privacy request, email hello@flannelandwick.com with “California Privacy Request” in the subject line.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information, including secure HTTPS connections and restricted access controls. However, no system is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Your information may be processed or stored in the United States or other countries where our service providers operate. We take appropriate measures to ensure your information remains protected.

10. Children’s Privacy

Our website and products are not intended for children under 13. We do not knowingly collect personal information from children without parental consent. If you believe a child has provided personal information, please contact hello@flannelandwick.com.

11. External Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites.

12. Policy Updates

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact:

hello@flannelandwick.com